Insight happens not when we learn different things, but when we learn to see things differently.
BlueGuru specializes in strategic research that generates new perspectives, optimizes marketing activities, and informs your business decisions. We design and execute custom qualitative and quantitative studies that result in meaningful insights that can reshape your organization's future.


Strategy starts with purpose. What's yours?
BlueGuru works with you to define your organization's reason for being and instill a sense of purpose in your employees. We help you to map out a plan to fulfill on this purpose, including what activities to pursue, where to invest, and how to compete in the market to produce long-term results.

Good branding is when customers believe in your brand as firmly as you do.
BlueGuru can help you craft a compelling narrative, image, and experience for your brand. This begins with a deep understanding of the genuine value you provide, and doesn't end until we've helped bring your brand to life and align internal efforts to execute on it consistently and effectively.


‘‘Good design is good business.’’
BlueGuru offers business consulting through a design lens. Yes, we help you meet business goals, but it's not enough for a strategy to be right if it's difficult or frustrating to execute. We help you design simple and enjoyable solutions that meet the needs of both your customers & your organization.

As a company, BlueGuru is in its infancy. As people, we bring years of experience in research, strategy, and design, and have had the opportunity to work with many world-class organizations: Qualcomm, Rogers Wireless, Telus Mobility, Research in Motion (RIM), Royal Bank of Canada (RBC), Canadian Imperial Bank of Commerce (CIBC), Willis Insurance, Skyline Apartment REIT, Retrocom REIT, Applebee's, Neilson Dairy, Richard Ivey School of Business, Seneca College and University of Toronto.